Senior Marketing Executive - Digital Marketing

We are looking for a dynamic marketing executive to join our team! If you have a passion for brand building and a flair for creating impactful marketing campaigns, we want you. Take the lead in driving brand recognition, managing creative campaigns, and analyzing performance to shape our marketing efforts. Ready to grow and make an impact? Send us your resume today!

Job Requirements:

• Minimum 2 years of relevant experience in digital marketing

• Solid understanding of 360 marketing strategy across online and offline touchpoints

• Hands-on experience with Google Ads, Meta Ads Manager, SEO tools and analytics platforms

• Strong written and visual communication skills

• Data-driven mindset with the ability to make strategic decisions based on performance insights

• Ability to multitask, manage timelines, and work independently

• Familiarity with CRM, CMS, email marketing tools and appsflyer will be a bonus

Job Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, etc.

• Track key metrics (CTR, CPA, ROAS, conversions) and provide actionable insights for performance improvement.

• Develop and manage engaging content for digital platforms including websites, social media, email newsletters, and ad creatives.

• Implement on-page and off-page SEO best practices to improve organic visibility.

• Update and maintain website content using CMS platforms (e.g., WordPress).

• Build and manage email marketing campaigns, lead nurturing flows, and customer segmentation.

• Use platforms such as Mailchimp and Sendgrid to execute email campaigns and report performance.

• Assist with marketing collaterals, product launches, and offline activations when necessary.

• Familiarity with marketing automation and retargeting strategies.

• Experience in commercial vehicle/automotive industry will be a bonus.

• Knowledge of basic design tools (Canva, Adobe Illustrator) will be a bonus.

• Experience in mobile app marketing will be a bonus.