Senior Marketing Executive

Job Responsibilities:

• In charge of all CRM activities including loyalty programme, database management, customer segmentation, community engagement and member communications/events/activities

• Manage all aspects of direct-to-consumer ecommerce promotions in Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, product management, social media, and other digital publicising channels

• Collaborate closely with internal and external business units to manage campaign strategies and set measurable goals that demonstrate improvements in marketing efforts.

• Monitor cross-platform performance to achieve KPI and prepare performance reports

• Acquiring, cleansing and combining various and disparate data sets from different sources.

• Making meaningful correlations and logical insights from data trends.

• Cross team collaboration with team members and business stakeholders to understand their business problems and answer those problems with data.

• Create analysis and data models proactively, using available data to identify meaningful relationships, patterns, anomalies and trends.

• To assist in taking the lead for new product launches and strive to maintain growth on pillar products

• Assist in operation and administration (e.g. invoices, code/PO creation, member application)

• Handle ad-hoc assignments and projects as required

Job Requirements:

• Minimum 5 years of experience in Digital Marketing

• Comfortable with analysing data with tools, such as Google Analytics, Google Search Console and MailChimp.

• Willing to learn, goal-oriented, able to work under pressure

• Good communication and interpersonal skills

• Experience with Adobe Photoshop, Illustrator and HTML coding is a preferred.

• Proficient in Microsoft Office, especially Excel and PowerPoint

• Ability to analyse data and build models in Excel is required.