Senior Marketing Executive (Growth & Merchandising)

Key Responsibilities

E-Commerce Growth & Sales

• Drive online sales growth across Shopify website and digital channels

• Monitor and improve key e-commerce KPIs including conversion rate, AOV, ROAS, and repeat purchase rate

• Plan and execute sales campaigns for key occasions including Valentine’s Day, Mother’s Day, Christmas, Chinese New Year, and other seasonal launches

• Identify opportunities to improve customer journey and website conversion

Product Merchandising

• Manage homepage, collection pages, featured products, and online merchandising strategy

• Plan product launches, bundles, upsells, and promotional mechanics

• Work closely with floristry and operations teams to prioritize hero products and seasonal collections

• Analyze product performance and recommend actions to improve sell-through and profitability

Digital Marketing

• Coordinate with external agencies on paid ads and SEO

• Manage email marketing campaigns and customer retention initiatives

• Lead content planning for website, EDMs, social media

Analytics

• Analyze sales, customer, and campaign data to identify growth opportunities

• Monitor campaign performance and prepare weekly/monthly reports and dashboard

Requirements

• 3–5 years of experience in e-commerce, digital marketing, or online merchandising

• Strong understanding of Shopify and e-commerce operations

• Experience managing online campaigns and promotional calendars

• Familiar with Meta Ads, Google Ads, email marketing, and Google Analytics

• Strong commercial mindset with analytical and problem-solving skills