Senior Marketing Executive
Ji Mei Flowers
Description
Key Responsibilities:
Develop and implement integrated marketing plans to achieve business objectives.
Plan, execute, and optimize marketing campaigns across mulitple business and communication channels such as email and social media.
Oversee day-to-day operations of our e-commerce website, including product management, digital marketing, content creation, and campaign execution.
Manage and optimize email marketing to improve sales.
Work closely with external vendors to optimize SEO, SEM, and PPC performance to boost conversion rates.
Collaborate with internal teams to generate insights, explore new growth opportunities, and bring creative ideas to life.
Conduct market research to stay ahead of trends and improve marketing performance.
Requirements:
Degree in Marketing, Business, Communications, or a related field.
At least 2 years of experience in e-commerce sector.
Strong working knowledge of B2B/B2C marketing, including social media, SEO, Google Ads, and email marketing.
Proficient in Microsoft Excel, with the ability to analyze and interpret data.
Familiar with Google Analytics, Klaviyo, Shopify and Canva.