Senior Marketing Executive/Marketing Executive

We are a growing kids’ fashion company dedicated to creating stylish, comfortable, and high-quality apparel for children. With a focus on creativity, quality, and customer experience, we are expanding our brand presence both online and offline. We are looking for a passionate Senior Marketing Executive/ Marketing Executive to join our dynamic team and drive impactful marketing campaigns to grow our customer base and drive sales.

Key Responsibilities

 🎯 1. Brand Marketing, Campaigns & Promotions

• Develop and execute monthly and annual brand campaigns to build brand awareness and drive sales (online and offline).

• Plan and implement seasonal launches, promotional activities, and festive campaigns.

• Create marketing calendars, manage campaign timelines, and ensure smooth execution.

• Work with internal teams and external vendors (designers, printers, event organizers, contractors) to ensure campaigns are well-coordinated.

• Support visual merchandising and in-store displays, including coordination of seasonal window changeovers and POS materials.

• Ensure brand identity, tone, and visual consistency across all touchpoints.

 📱 2. Social Media & Digital Marketing

• Collaborate with digital marketing agency to strategize and manage campaigns across Meta (Facebook/ Instagram), Google Ads, TikTok, etc.

• Plan and curate engaging content for social media platforms aligned with brand voice.

• Manage email marketing, CRM, customer data base and loyalty programs to enhance customer retention.

• Identify and manage influencer partnerships and collaborations.

• Respond to messages and inquiries on email and social channels to maintain strong customer interaction. 

🛍 3. E-commerce & Online Store Management

• Manage and update the Shopify online store, including product uploads, banners, visuals, and copywriting.

• Coordinate and execute E-commerce campaigns, product launches, and seasonal promotions.

• Work closely with merchandiser to ensure new arrivals and collections are showcased online on time.

• Monitor key metrics: website traffic, conversion rates, sales performance, abandoned carts, etc.

🏬 4. Retail & Event Marketing

• Collaborate with retail teams on in-store promotions, pop-ups, and events.

• Design, monitor, and coordinate the production of promotional materials (signage, posters) for all sales and marketing purposes.

• Coordinate with mall management/landlords to participate in mall-wide promotions and submit campaign details/artwork on time.

🤝 5. Cross-functional Collaboration

• Work closely with retail teams and merchandiser to align marketing calendars with product drops, inventory, and retail promotions.

• Liaise with Brand Owner for seasonal receipt of window display guidelines, product images and marketing materials.

 📦 6. Procurement Management

• Coordinate and place orders for marketing materials and brand packaging (e.g. shopping bags, stickers, gift boxes) with the Brand Owner.

• Manage the procurement and tracking of GWP items.

🔍 7. Consumer Insights & Market Research

• Monitor industry trends, consumer behavior, competitor campaigns, and kids’ fashion trends to identify new opportunities.

• Suggest improvements to the marketing strategy based on feedback and insights.

💰 8. Budget & Performance Tracking

• Manage and track marketing budgets, ensuring cost efficiency.

• Analyze campaign performance reports and ROI metrics.

• Use data to recommend improvements for future campaigns and overall marketing strategy.

Requirements

•  Minimum 2-3 years of experience in marketing, preferably in fashion, retail, or lifestyle brands.

• Good working knowledge of E-commerce (Shopify), digital marketing and social media management.

• Experience in campaign management and influencer collaborations.

• Strong presentation, communication and interpersonal skills.

• Skilled in Adobe Photoshop, InDesign, Illustrator and/or Canva.

• Proficient in Microsoft Office (Word, Excel, PowerPoint).

• Strong in analytical skills with the ability to interpret performance data.

• Passionate, creative and highly committed with a positive attitude.