Senior Marketing Executive

Job Description

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.

-          Create and update marketing collaterals and communications materials

-          Regularly update marketing database with new leads obtained from events and emails

-          Utilise marketing automation software to bring leads into the marketing and sales funnel

-          Plan, develop, and execute email marketing strategies

-          Ensure consistent messaging and branding across all marketing channels

-          Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.

-          Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences

-          Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok

-          Manage SEO and SEM strategies with agency and ensure deliverables are met

-          Manage website content and keep it up-to-date and running smoothly

-          Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns

-          Develop and update content for mobile apps

-          Photography and/or videography for social media channels during events

-          Manage marketing and events calendar

-          Manage events from start to end

-          Liaise and manage external vendors and suppliers 

-          Weekly competitor watch i.e. product offerings, price lists

-          Daily news monitoring of industry trends

-          Research upcoming industry events, attend events and present findings

-          Keep up to date with industry best practices and regulations related to marketing and ensure compliance

-          Manage marketing inventory of corporate premiums, and source for merchandise when needed

-          Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

Requirements

-          Min. Diploma in marketing and communications or a related field

-          Minimum 2 years’ experience in a similar role (Experience in an agency would be an advantage)

-          Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data

-          Proficiency in content creation, market research and copywriting

- Self-starter with proactive and hands-on attitude

-          Good writing and communication skills

-          Strong communication and interpersonal skills

-          Ability to work effectively in a team environment

-          Basic understanding of marketing principles and strategies

-          Strong attention to detail