Senior Marketing Executive

Key Responsibilities

• Develop, plan, and execute integrated marketing strategies to promote the centre’s services, packages, and wellness offerings.


• Manage digital and offline marketing campaigns, including social media, Google Ads, Facebook/Instagram ads, and content marketing.


• Oversee the centre’s online presence, ensuring consistent branding and engagement across all digital channels.


• Create compelling marketing content such as articles, blog posts, social media content, and short-form videos.


• Organise and support offline promotional events, exhibitions, and partnerships with healthcare and wellness providers.


• Manage and coordinate print and offline marketing initiatives (e.g., brochures, flyers, press releases, collaborations) to complement digital campaigns.


• Monitor, analyse, and report on marketing performance metrics, providing actionable insights and recommendations to management.


• Ensure all marketing activities reflect the centre’s core brand values of care, trust, and professionalism.


• Liaise with print and other stakeholders for promotional efforts

Requirements

• Degree/Diploma in Marketing, Communications, or related field.


• Minimum 3–4 years of relevant marketing experience, preferably in hospitality, healthcare, lifestyle, or wellness sectors.


• Proven experience in planning and executing both digital and offline marketing strategies.


• Knowledge and experience in PR or marketing agencies is a strong advantage.


• Excellent communication, copywriting, and creative storytelling skills.


• Strong project management and organizational abilities with attention to detail.


• Ability to work independently while being a collaborative team player.


• Passionate about maternal care, wellness, and family-oriented services.

What We Offer

• Competitive salary package based on experience.


• Opportunity to shape the brand of a growing and impactful confinement centre.


• Professional growth opportunities in marketing and brand management.


• An opportunity to collaborate with Korea's No. 1 Postpartum Care Brand
  


• A supportive and collaborative work environment.