Description
About the role
We are looking for a hands-on and results-driven Senior Marketing Executive to support and execute both offline and online marketing initiatives. This role covers retail marketing management, social media operations, and TikTok channel growth with direct accountability for sales performance. The ideal candidate is proactive, organized, creative, and commercially driven.
Job Responsibilities:
Plan and execute offline marketing initiatives for chain retail stores across Singapore, including in-store promotions, product launches, merchandising displays, and branding materials.
Collaborate closely with retail partners to ensure effective campaign alignment and execution.
Monitor sell-through performance and optimize promotional effectiveness.
Support roadshows, exhibitions, and offline activation events.
Manage day-to-day operations of social media platforms (e.g., Facebook, Instagram, TikTok).
Develop and execute content calendars aligned with brand objectives.
Create engaging content including visuals, short videos, and copywriting.
Track and analyze engagement metrics to optimize content and campaign performance.
Drive TikTok channel growth with clear sales targets, including traffic and conversion strategies.
Manage KOL/KOC partnerships, live streaming sessions, and content production to maximize ROI.
Support exhibitions, trade shows, partner engagement activities, incentive trips, and other ad-hoc marketing projects as assigned.
Job Requirements:
Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field.
2 to 5 years of marketing experience, preferably with retail and/or digital marketing exposure.
Experience managing social media platforms and TikTok campaigns is highly preferred.
Familiarity with KOL/KOC management and live streaming operations is an advantage.
Strong understanding of sales-driven marketing and performance metrics.
Excellent communication and coordination skills.
Able to work independently and manage multiple projects in a fast-paced environment.