Senior Marketing Executive (US market)

Company Overview

CREATIVE LABS PTE. LTD.

Job Summary

Lead and execute strategic marketing initiatives targeting the US market to drive brand awareness, demand generation, and business growth. Collaborate with cross-functional teams and external agencies to deliver impactful digital, social media, influencer, and public relations campaigns.

Responsibilities

• Develop and execute go-to-market (GTM) strategies with key stakeholders to build market awareness and demand ahead of product launches in the US


• Plan, coordinate, and implement social media advertising campaigns in collaboration with Sales Managers to engage US audiences effectively


• Collaborate with the appointed digital agency to design and deliver strategic digital marketing campaigns that maximize ROI and align with business objectives


• Manage US social media accounts by working with design and content teams to create engaging content and maintain consistent updates


• Monitor, analyze, and optimize digital advertising performance to enhance campaign effectiveness and ROI


• Identify and engage relevant US media outlets for product reviews, building and maintaining strong media relationships while monitoring coverage


• Oversee the US Public Relations agency to ensure consistent brand messaging and achieve effective public relations outcomes


• Develop and execute regional influencer marketing campaigns, including strategy formulation, influencer sourcing, rate negotiation, contract management, reporting, and forecasting


• Create custom design assets using Canva to support advertising campaigns and assist Sales Managers with marketing asset needs


• Identify and pursue business development initiatives and strategic partnerships to elevate brand presence in the US market


• Source, coordinate, and execute event participation opportunities in collaboration with agencies and Sales Managers


• Manage marketing budgets and process expense claims for the US portfolio with accuracy and timeliness


• Create, edit, and maintain marketing materials such as brochures, presentations, and online content to support marketing efforts


• Provide additional marketing support and ad hoc assistance as required to meet evolving business needs

Required competencies and certifications

• Proven ability to manage marketing initiatives targeting the US market


• Hands-on experience executing paid media campaigns across digital and social platforms


• Experience working with and managing external agencies to deliver marketing campaigns


• Demonstrated skills in building and maintaining relationships with US media outlets for product reviews


• Strong understanding of social media strategy, content planning, and calendar management for US audiences


• Proficiency in design tools such as Canva, Adobe Photoshop, and Illustrator


• Ability to effectively brief designers and copywriters

Preferred competencies and qualifications

• Minimum Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field


• 2–4 years of experience in integrated marketing, digital marketing, or regional marketing