Senior Marketing Manager

Role Purpose:

The Senior Marketing Manager is a key leadership role within the Singapore Marketing function, serving as the second-in-charge for the health and beauty business. This role is responsible for driving the end-to-end execution of marketing strategies, leading a high-performing team, and delivering impactful omni-channel marketing programs that support brand growth, customer engagement, and commercial performance.

Working closely with the Regional Marketing Director, this role translates regional and local strategies into best-in-class execution, ensures strong cross-functional collaboration, and acts as a key marketing partner to Commercial, Operations, and E-commerce teams. The Senior Marketing Manager also plays a critical role in maintaining brand consistency while localizing campaigns to meet Singapore market needs.

Main Duties and Responsibilities:

Marketing Strategy & Execution
- Translate regional and local marketing strategies into integrated, executable marketing plans for the Singapore market.
- Lead the development and execution of omni-channel marketing campaigns across in-store, digital, social, CRM, and e-commerce platforms.
- Own and manage the Marketing Calendar, ensuring alignment with commercial priorities, product launches, and peak trading periods.
- Drive strong campaign excellence, ensuring on-time, on-brand, and high-quality delivery across all channels.

Brand & Campaign Management
- Strengthen brand equity and relevance in the local market through consistent and impactful marketing initiatives.
- Lead the local execution of own brand and exclusive brand launches, ensuring alignment with growth objectives and KPIs.
- Ensure brand guidelines and regional frameworks are adhered to, while allowing for local market optimization
- Partner closely with creative, media, and digital agencies to deliver effective and innovative campaigns.

Commercial & Performance Management
- Work closely with Commercial, Operations, and E-commerce teams to drive sales, traffic, and customer engagement.
- Set clear KPIs and performance metrics for campaigns and channels; track, analyse, and optimize performance to maximize ROI.
- Use customer insights, data, and market trends to continuously refine marketing effectiveness.

People Leadership & Team Development

- Lead, coach, and develop a team of marketing professionals, fostering a collaborative, high-performance culture.
- Ensure the team has the right capabilities, clear priorities, and development opportunities.
- Provide clear direction, regular feedback, and performance management to drive strong outcomes.
- Function as a role model and key leader within the broader Singapore leadership team.

Budget & Stakeholder Management
- Manage the Singapore marketing budget responsibly, ensuring efficient allocation and strong ROI.
- Support the Regional Marketing Director in planning, forecasting, and budget tracking.
- Build strong working relationships with internal stakeholders and regional counterparts to ensure alignment and constructive collaboration across markets.
- Function as a key point of contact for regional initiatives, stepping in as needed in the absence of the Regional Marketing Director

Requirements
- 8–12 years of trade marketing experience, preferably within retail, FMCG, health & beauty, or consumer-focused industries
- Proven experience leading and developing medium-sized marketing teams.
- Strong history of delivering integrated, omni-channel marketing campaigns.
- Experience working in matrix or regional environments is highly preferred.
- Strong strategic thinking with excellent executional discipline
- Commercially minded with a clear understanding of how marketing drives sales and customer behaviour
- Solid understanding of digital, social, and e-commerce marketing within a retail environment
- Strong stakeholder management and influencing skills.
- Analytical mindset with the ability to interpret data and translate insights into action.
- Excellent communication, leadership, and project management skills