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What you will do
What you will need
What we offer
Description
About the role
Royal Albatross is Asia’s only luxury tall ship and a multi-award-winning dine-and-sail experience. We are looking for a Senior Marketing Manager to help lead our marketing team across social, digital, advertising and creative.
You will report to the Head of Sales and Marketing, and should bring a hands-on track record of building and running marketing strategy for a premium lifestyle business in hospitality, attractions, F&B or luxury.
What you will do
- Own the marketing strategy across digital, advertising, communications and creative.
- Run our digital channels — SEO, SEM, paid and organic social, content, email, influencer, affiliate and display.
- Keep the brand message consistent everywhere: campaigns, website, email and promotional material.
- Shape branding, positioning and pricing, informed by consumer behaviour and customer personas.
- Find new market segments, watch the competition, and work with sales to grow awareness.
- Set and report on department goals, and plan hiring alongside quarterly and annual company objectives.
What you will need
- At least 5 years in a marketing manager role, ideally in this or a related industry.
- A record of campaigns that worked, with the numbers to show it.
- Solid web analytics, Google Ads and Facebook campaign knowledge, plus CRM experience.
- Leadership — able to set priorities and inspire a team.
- An analytical mind, and a degree in marketing or a related field.
What we offer
Excellent salary commensurate with experience and performance, plus bonuses and benefits. Immediate start preferred.