Senior Performance Marketer (Retail)

• Competitive Remuneration Package

• Good Career Exposure and Growth

• Convenient Working Location

As an Senior Performance Marketer (Retail), you will be responsible for the following duties:

• Plan and execute multi-channel paid media campaigns and other emerging platforms.

• Handle monthly ad budgets with a focus on performance optimisation, A/B testing, and measurable ROI.

• Implement end-to-end tracking using various tools.

• Develop and execute automated lead nurturing workflows using CRM tool, integrating that with ad platforms as well as website forms.

• Build advanced automations to integrate marketing tools, streamline processes, and ensure real-time lead data synchronization

• Monitor campaign performance by analysing lifecycle stages, conversion paths, and revenue impact.

• Develop and oversee real-time performance dashboards.

• Collaborate with internal teams to maintain CRM data integrity, ensure accurate pipeline management, and gather conversion insights.

• Monitor and evaluate key performance indicators including CAC, ROAS, LTV, CTR, CPL, and conversion rates.

• Deliver weekly and monthly reports to management, providing actionable insights and strategic recommendations.

• Leverage data analysis to uncover growth opportunities, diagnose performance challenges, and spot emerging market trends.

• Collaborate with other creatives to create ads that drive strong conversion rates.

• Direct messaging strategies to ensure alignment with target buyer personas, core value propositions, and brand identity.

• Regularly experiment with different ad formats, creative hooks, and storytelling techniques across various platforms.

• Stay up to date with platform algorithm updates, emerging ad features, and the latest trends in digital marketing.

• Test innovative approaches such as AI-powered ad optimisation, dynamic creative variations, and strategies leveraging first-party data.

• Identify and suggest new tools or platforms to improve marketing automation as well as campaign performance tracking.

Requirements

• Possess Bachelor Degree in Marketing, Business, Communications, or equivalent.

• Min. 5 years of relevant experience prefer

To apply, simply click on the ‘’apply’’ button in the job advertisement or alternatively, you can send in your resume via email: APPLY@ALLIEDSEARCH.COM.SG

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.

EA LICENSE        : 19C9777