Senior Performance Marketing Specialist
Private Advertiser
Description
An established Singapore-based organization is seeking a Senior Performance Marketing Specialist to lead digital acquisition and performance marketing efforts, driving scalable growth and measurable revenue impact across multiple channels.
If you thrive in a data-driven environment, enjoy testing and optimisation, and want to take ownership of performance strategy end-to-end, this role offers strong growth potential and strategic visibility.
What You’ll Do
Own and optimise paid media campaigns across major digital platforms (Meta, Google, TikTok, LinkedIn, and others) to drive leads and revenue growth.
Continuously analyse performance data to improve targeting, bidding strategies, creatives, and budget allocation.
Ensure accurate tracking and attribution through proper setup of pixels, tag management systems, and analytics tools.
Identify growth opportunities through experimentation, A/B testing, and new channel exploration.
Work closely with cross-functional teams (creative, growth, tech, SEO) to align campaigns with overall business objectives.
Manage monthly marketing budgets with a strong focus on ROI and cost efficiency.
Deliver clear, insight-driven performance reports with actionable recommendations.
What We’re Looking For
At least 4 years of hands-on performance marketing experience with proven results.
Strong analytical mindset with the ability to translate data into clear action plans.
Proficiency in analytics and reporting tools (e.g., GA4, Looker Studio, Tag Management platforms).
Experience managing multi-channel paid campaigns with measurable ROI accountability.
Comfortable working in a fast-paced, performance-driven environment.
Proactive, detail-oriented, and highly accountable with strong ownership mindset.
Excellent communication and stakeholder management skills.
Interest in technology and digital innovation is a plus.
Why This Role
High ownership and autonomy in driving growth initiatives.
Collaborative, high-trust working culture.
Opportunity to shape performance strategy in a growth-focused organization.
Dynamic environment with room for experimentation and innovation.