Description
Join the Bacha Coffee team
Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...
Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.
The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.
Responsibilities
The Public Relations Executive will play a vital role in upholding and scaling the Bacha Coffee brand to greater heights. You will be assisting to develop and be responsible for implementing effective public relations strategies that enhance our brand awareness and reputation, while peripherally ensuring efforts are aligned with business growth.
As the brand conquers the world, you will be part of this exponential, global growth, with public relations-led openings in regions across Asia, Europe, Middle East and USA.
Primary Relationships
The position reports to Public Relations Managers on a daily basis.
Within the organization, this position will work closely with the Corporate Communications Team (Marketing, Digital/Ecommerce, Social and CRM teams) and other relevant departments to ensure alignment on main strategy and fulfil any internal coordination required respectively.
Outside the organization, the position coordinates primarily with agencies, members of the media and influential personalities.
Job Description
Support and coordinate with public relations agencies and partners to ensure that strategies are sensible and well-executed
Handle day-to-day public relations activities and follow-up on requests by agencies/journalists
Crafting persuasive and impactful press releases and other public relations-related written materials and tools like Q&A, factsheets etc.
Work closely with internal stakeholders to ensure that public relations efforts are aligned to key organisational and business objectives to ensure that campaigns run smoothly.
Manage media seeding and other public relations gifting matters
Conduct media monitoring using Meltwater, Google, and other tracking tools to identify coverage, sentiment, and emerging trends
Develop a weekly media monitoring report with clear analysis, insights, and breakdown of coverage spotted across key markets
Track ongoing narratives, share-of-voice, competitor movements, and potential public relations risks, escalating issues when necessary
Media pitching and any other public relations tasks when needed.
Requirements
A bachelor's degree in communications, public relations, journalism, or a related field.
2-4 years of experience in a public relations agency or corporate setting.
Fluent verbal communication, interpersonal and relationship-building skills expected of a public relations professional.
Eloquent in written English. Proficiency in Chinese is highly preferred.
A keen understanding of media landscape and trends. International media exposure is a bonus.
Excellent ability to manage multiple tasks and campaigns simultaneously.
Adaptive, independent, proactive, resourceful and have a sense of urgency to meet deadlines.
A problem solver with high attention to detail and a strong sense of responsibility.
Proficiency in social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.). Knowledge of social media management tools (Hootsuite, Buffer, Sprout Social…) is a bonus.
Experience with media monitoring tools (Meltwater, etc.) and reporting is highly preferred
Possess a keen eye for aesthetics and details in visual content.
Presentation skills and previous experience in the luxury industry would be a plus.
Willingness to learn is key.
An avid team player