Senior / Specialist (Category Management / Commercial & Marketing)

Category Management

• Manage the end-to-end lifecycle of assigned food commodity categories, including new product introduction, assortment optimization, pricing strategy, and slow-moving inventory management.


• Drive category growth through strategic planning, product mix optimization, and margin enhancement initiatives.


• Monitor category performance, sales trends, and profitability to identify opportunities for revenue growth and operational efficiency.


• Develop and execute category strategies aligned with business objectives, customer needs, and market demand.

Pricing & Revenue Management

• Conduct regular market benchmarking, competitor analysis, and price surveys to develop competitive pricing strategies while maintaining target gross margins.


• Monitor procurement costs, supplier pricing, and market fluctuations, particularly within fresh produce and perishable food categories.


• Collaborate with suppliers through sourcing exercises and negotiations to enhance cost competitiveness and profitability.


• Analyze product performance and adjust pricing strategies proactively in response to market trends, supply conditions, and customer demand.

Data Analysis & Commercial Insights

• Analyze daily, weekly, and monthly sales, pricing, and customer purchasing data to identify market trends, consumer behavior, and growth opportunities.


• Generate actionable insights and recommendations to support strategic decision-making and commercial planning.


• Develop and maintain performance dashboards and reports to monitor key business KPIs, including sales growth, category profitability, inventory turnover, and margin performance.


• Utilize data-driven approaches to improve category performance, customer engagement, and overall business outcomes.

Marketing & Promotional Management

• Plan, coordinate, and execute marketing campaigns, promotional activities, and seasonal initiatives across online and offline sales channels.


• Manage e-commerce platform promotions, including special offers, bundle deals, new product launches, and inventory clearance campaigns to maximize product sell-through.


• Work closely with the Marketing team to develop promotional calendars, campaign strategies, and product visibility initiatives.


• Evaluate campaign effectiveness and return on investment (ROI) through post-campaign analysis and performance tracking.


• Identify market opportunities and consumer trends to support product positioning, branding, and customer acquisition strategies.

Market Analysis & Cross-Functional Collaboration

• Conduct ongoing market research and competitor analysis to stay informed of industry developments, pricing movements, and emerging consumer trends.


• Lead or participate in regular cross-functional meetings with Sales, Procurement, Supply Chain, Operations, and Marketing teams to align business priorities and category strategies.


• Provide timely market intelligence and commercial recommendations to support business planning and maintain market competitiveness.


• Ensure effective coordination across departments to achieve sales targets, inventory availability, and customer satisfaction objectives.

Customer Relationship Management

• Manage and develop relationships with both existing and prospective customers to drive business growth and customer retention.


• Understand customers' operational requirements and business objectives to provide tailored product and service solutions.


• Act as a trusted advisor and key point of contact for strategic accounts, ensuring high levels of customer satisfaction and long-term partnership development.


• Gather customer feedback and market insights to support continuous improvement of products, services, and category offerings.


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Requirements

• Bachelor's degree in business administration, Marketing, Supply Chain Management, Food Science, or related disciplines.


• Minimum 4-5 years of experience in Category Management, Product Management, Commercial Operations, Procurement, or Marketing within the FMCG, fresh food, food service, or B2B distribution industry.


• Strong understanding of fresh produce, food commodities, pricing dynamics, and category management principles.


• Demonstrated experience in pricing strategy, margin optimization, sales analysis, and commercial planning.


• Proficient in Microsoft Excel and data analysis tools, with the ability to translate complex data into actionable business insights.


• Strong stakeholder management, negotiation, and cross-functional collaboration skills.


• Excellent communication and presentation abilities with a customer-centric mindset.


• Results-driven, commercially astute, and capable of thriving in a fast-paced and dynamic business environment.