SEO & LLM Channel Lead, Regional Brand & Growth Marketing
Shopee
Description
Job Description:
Define and execute the regional SEO + LLM discovery growth strategy across search engines, AI search, and conversational platforms.
Research how search engines and LLMs surface, rank, and reference content; turn insights into clear, testable initiatives.
Design and run experiments with success metrics, tracking, and iteration plans.
Lead technical SEO execution (e.g., indexing, site architecture, structured data) and guide content execution with relevant teams.
Monitor performance and learnings, refine approaches, and scale repeatable playbooks.
Track competitor visibility and tactics across SEO and LLM discovery channels to identify gaps and opportunities.
Build and lead a team equipped for the evolving search and LLM landscape.
Requirements:
Bachelor's degree or higher in any discipline.
Minimum 4 years of full-time strategy working experience in a top-tier strategy consulting firm.
Experience in a performance marketing, SEO, or programmatic advertising role is a plus.
Strong analytical toolkit; comfortable building models in Excel and/or Google Sheets.
Crisp communicator with executive-ready presentation skills and experience engaging senior stakeholders.