Social Commerce & Community Executive

About the Role

Theresa Holdings is looking for a driven and proactive Social Commerce & Community Executive to support the growth of our beauty and aesthetic brands across TikTok, Instagram, Facebook, and emerging social platforms.

This role combines social commerce operations, community management, influencer coordination, and content support. You will play a key role in growing our TikTok Shop ecosystem, managing online communities, coordinating creators and livestreamers, and supporting lead generation efforts through social media engagement.

The ideal candidate is highly organised, social media-savvy, proactive, and comfortable working in a fast-paced content-driven environment.

Key Responsibilities

Social Commerce & TikTok Shop Management

• Manage daily TikTok Shop operations including product listings, campaign support, and order coordination

• Upload and optimise TikTok Shop product listings and shoppable content

• Coordinate livestream schedules with external streamers and internal teams

• Support and occasionally host internal livestream sessions when required

• Monitor TikTok Shop trends, creator campaigns, and platform opportunities

Influencer & Creator Management

• Source and outreach to potential influencers, affiliates, livestreamers, and content creators

• Coordinate product seeding and barter collaborations

• Manage influencer communications, bookings, appointments, and campaign follow-ups

• Track creator performance and maintain influencer databases

• Build and maintain strong creator relationships

Community Management & Lead Engagement

• Reply to messages, comments, and enquiries across TikTok, Instagram, Facebook, WhatsApp, and other social platforms

• Engage with online communities in a timely and professional manner

• Support lead nurturing and appointment booking processes from social media enquiries

• Escalate high-intent leads to relevant departments when required

• Monitor community sentiment and flag potential issues promptly

Content & Social Media Support

• Coordinate with internal creative team for social media content requirements

• Assist in planning and executing TikTok-first content ideas and trend-based campaigns

• Create simple social media posts, captions, TikTok Shop videos, and basic creatives when required

• Support ad-hoc event coverage and behind-the-scenes content creation

• Stay updated on trending TikTok and Instagram content formats

Reporting & Operations

• Maintain proper tracking of creator campaigns, livestream schedules, and social media activities

• Prepare simple reports on creator performance, engagement, and campaign outcomes

• Support ad-hoc marketing and operational duties when required

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related fields

• 1–3 years of experience in social media, TikTok Shop, influencer marketing, community management, or related roles

• Familiarity with TikTok Shop and short-form social media platforms

• Strong communication and coordination skills

• Comfortable appearing on camera or supporting livestreams when required

• Basic knowledge of Canva, CapCut, TikTok editing tools, or simple content creation tools is a plus

• Organised, proactive, and able to multitask in a fast-paced environment

• Interest in beauty, aesthetics, lifestyle, or wellness industries is advantageous

Preferred Traits

• Strong understanding of TikTok culture and trends

• Resourceful and able to take initiative independently

• Comfortable managing multiple creators and timelines simultaneously

• Customer-centric mindset with strong interpersonal skills

• Fast response and strong follow-through