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Social Creative Lead

Ask & Embla

Full Time Singapore Mid Level Competitive
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Description

Introduction


We are looking for a Social Creative Lead to spearhead our social-first creative output across TikTok, Instagram, YouTube Shorts, and emerging platforms. This role blends trend-driven ideation, creative direction, and content production leadership to deliver viral, high-performing content that grows our brand reach, engagement, and sales.


The Social Creative Lead will work closely with the Social Media Lead, Video/Content Team, and Creative Director, ensuring our content is not just on-brand, but also culturally relevant and built for performance.


What You'll Do


Creative Strategy & Ideation



  • Lead creative direction for short-form video and social-first content.

  • Translate brand and campaign objectives into platform-native, viral-ready content ideas.

  • Monitor cultural trends, memes, sounds, and formats to keep the brand ahead of the curve.

  • Partner with the Social Media Lead to balance brand-building and performance-driven content.


    • Content Direction & Production



  • Direct the Content & Video Team on concept execution, storytelling style, editing techniques, and pacing.

  • Collaborate with Influencer Marketing to brief creators/UGC partners on brand content needs.

  • Work with Paid Ads team to ensure social creative is adaptable for performance testing.

  • Oversee scriptwriting, storyboarding, and shoot planning for social content.


    • Cross-Functional Collaboration



  • Align with the Senior Art Director on campaign storytelling and ensure campaign assets have strong social-first adaptations.

  • Work with the Lead Designer to integrate brand identity and motion/graphic elements into social video.

  • Partner with Content & Copywriting to refine messaging hooks and CTAs for maximum impact.


    • Leadership & Mentorship



  • Act as the creative voice for social content within the org.

  • Mentor content creators, editors, and designers working on social-first projects.

  • Set creative standards and inspire the team to push boundaries in digital storytelling.


    • Success Metrics



  • Growth in engagement and reach across TikTok, Instagram, and YouTube.

  • Improved creative performance in Paid Ads using social-native content.

  • Increased velocity of trend-driven creative output (time from ideation → execution).

  • Strong alignment between campaign creative and social-native adaptations.


    • Reporting Structure



  • Reports to: Creative Director

  • Collaborates closely with: Social Media Lead, Content & Video Team, Lead Designer, Senior Art Director

  • Direct influence over: Content creators, video editors, and external UGC/influencers


    • Who You Are



  • A social-first creative leader with at least 5 years of proven experience in directing and producing short-form content across TikTok, Instagram, YouTube Shorts, and emerging platforms.

  • Someone with a portfolio that demonstrates the ability to create content with viral potential — showcasing high-performing social work, strong creative vision, and a sharp eye for detail, visual quality, and brand-consistent storytelling.

  • Equipped with a deep understanding of design principles, brand systems, and digital culture, with the ability to evolve a brand’s visual identity across multiple social touchpoints.

  • Both a trend-spotter and strategist, able to translate cultural insights, memes, and formats into platform-native content that resonates.

  • Experienced in fashion, lifestyle, beauty, or retail/e-commerce (preferred, but not required).

  • A natural mentor and creative standard-setter, able to inspire and elevate a team of content creators, editors, and designers.

  • A collaborative partner who thrives in multidisciplinary teams — aligning with design, influencer marketing, paid media, and campaign leads to deliver unified creative output.

  • Confident in balancing brand-building and performance-driven content, ensuring that creativity fuels both culture and conversion.


    • About Ask & Embla


    Who We Are:


    Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.


    At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.


    Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.


    Ready to Join Us?


    If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!


    Learn More about Ask & Embla:


    Website - https://askandembla.net/


    Instagram - https://www.instagram.com/askemblastore/


    Facebook - https://www.facebook.com/AskEmblastore/


    Pinterest - https://www.pinterest.com/askemblastore/


    TikTok - https://www.tiktok.com/@askandembla_official


    Why Work With Us?


    At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.


    Job Details



    Job Type: Full-time


    Expected hours: 40 per week


    Pay:


    From SGD 5000 per month


    Benefits:



  • Hybrid setup

  • Health insurance

  • Dental insurance

  • Paid time-off

  • Employee discounts

  • Professional development opportunities


    • Schedule:


  • Day shift


    • Location:


  • Singapore


    • APPLY

    About Ask & Embla

    Description pending

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    Posted 8 days ago