Social Media & Creator Partnerships Lead (Up till $4,500 | 5 Days | MacPherson)

• Up till $4,500 + VB

• 5 Days Work Week

• Walking Distance from MRT

• Career Growth and Leadership Opportunity

• Exposure to End-to-End Influencer Marketing

Our Client, the leading home appliance distributor in Singapore, is inviting qualified candidates to fill the position as Social Media & Creator Partnerships Lead.

RESPONSIBILITIES:

• Plan monthly social media direction, content pillars, campaign content, and posting rhythm for Modern Link and Modern Home.

• Own the group content calendar across social media channels, ensuring content is aligned with business priorities, campaigns, product pushes, and seasonal opportunities.

• Develop content angles for lifestyle, home, kitchen, retail, and e-commerce products that are engaging, relevant, and commercially useful.

• Decide which creators, KOLs, influencers, or content partners are suitable for each brand, product, and campaign.

• Prepare creator briefs, talking points, product angles, campaign messages, and deliverable expectations.

• Work closely with brand principals and suppliers to coordinate content opportunities, paid features, supplier-funded campaigns, and partnership activations.

• Package and coordinate paid content opportunities to generate additional revenue from supplier and brand collaborations.

• Support the Performance Growth Lead with social content, creator content, and campaign assets needed for paid ads, product launches, and sales campaigns.

• Track content performance, including reach, impressions, engagement rate, clicks, saves, shares, creator performance, and sales impact where available.

• Maintain and review creator database, including creator rates, collaboration history, content quality, performance, and suitability for future campaigns.

• Brief and review work from the Social & KOL Admin VA, Designer / Video Editor, and other outsourced support.

• Provide clear feedback to creators, designers, and video editors to ensure content quality, brand alignment, and campaign relevance.

• Identify new brand collaboration opportunities that can improve awareness, content output, customer engagement, and commercial value.
  

REQUIREMENTS:

• Experience managing social media content calendars, creators, KOLs, influencers, or brand partnerships.

• Strong understanding of social media content, especially for lifestyle, home, kitchen, retail, e-commerce, or consumer product categories.

• Able to translate campaign priorities and product selling points into clear content angles and creator briefs.

• Comfortable communicating with suppliers, brand principals, creators, freelancers, and internal teams.

• Strong eye for content quality, including visuals, video flow, hooks, captions, product messaging, and brand consistency.

• Able to review creator content and provide clear, constructive feedback.

• Good understanding of engagement, reach, impressions, clicks, saves, shares, and content performance metrics.

• Commercial mindset to identify and monetise paid content, supplier-funded campaigns, and brand collaboration opportunities.

• Organised, detail-oriented, and comfortable working in a fast-moving retail and e-commerce environment.

OTHER INFORMATION:

• Location: MacPherson

• Working Days/Hours: 5 days/Office hours, 9am - 6pm

• Salary: Up till $4,500 (salary will commensurate according to experience & qualifications)