Social Media & Digital Marketing Executive

Highlights

• Opportunity to join an industry-leading team

• Be heard and put your ideas to work

• Competitive pay and progression

Job Description

Join our team at Monogic as a Digital Marketing Executive and contribute to the promotion and growth of some of the most exciting food & beverage brands in Hong Kong and Singapore. At Monogic, we are a dynamic and passionate group of expert F&B marketers who excel in various departments, including Public Relations, Social Media, Digital, Content, Influencer, and Events and Activations. With a proven track record of working with over 200 food & beverage businesses since 2020, you now have the opportunity to join a team making a significant impact on the industry.

If you possess a minimum of 1 year of experience managing social media accounts on Facebook, Instagram, and TikTok; and managing digital ads on Google, Instagram, Facebook, and/or TikTok Ads in an agency environment, and if you are enthusiastic about the food and beverage industry and eager to showcase your skills, this is an ideal opportunity for you. Join our team at Monogic and thrive in a dynamic and exciting work environment where you can make a real impact on the industry.

What to Expect

As a forward-thinking and innovative marketer, you will bring your expertise to implement performance-oriented digital marketing strategies to our growing team.

Key Responsibilities

Digital Campaign Management

• Plan, execute, and optimize digital advertising campaigns across social media, search engines, display networks, and email marketing

• Manage advertising budgets and ensure effective allocation to maximize ROI

• Monitor and analyze performance metrics such as CTR, conversion rates, CPA, and ROAS

• Adapt strategies based on platform updates, algorithm changes, and market trends

Social Media Management

• Manage and grow social media accounts for F&B clients

• Create engaging bilingual (Chinese & English) copy and social content

• Develop visuals using Canva, Illustrator, or similar tools

• Collaborate with the content team to produce compelling creatives and landing pages

Strategy & Reporting

• Prepare regular performance reports and share insights and recommendations with clients

• Participate in strategy sessions to brainstorm and implement innovative marketing ideas

• Stay up to date with industry trends and emerging digital tools

Collaboration & Support

• Coordinate with internal teams, external vendors, and partners to execute campaigns effectively

• Support overall marketing initiatives and handle ad hoc tasks in a fast-paced environment

Benefits for the Successful Applicant:

• Excellent potential for growth and progression

• Innovative startup culture

• Creative team & opportunity to develop new skills

• A lot of good food

Apply Now:

• 1+ year of experience in social media or digital marketing

• Experience using Facebook, Instagram, and TikTok in a professional setting (F&B experience a plus)

• Strong Chinese and English copywriting skills

• Basic graphic design skills (Canva / Adobe Illustrator)

• Analytical mindset with understanding of digital performance metrics

• Passion for the F&B industry and social media trends

• Creative, responsible, adaptable, and able to work in a startup environment