Social Media Host & Content Creator

1. Live Hosting & Product Presentation

• Host engaging, energetic, and persuasive live streaming sessions on TikTok Live and Shopee Live.


• Present products clearly and creatively, highlighting key features, benefits, and promotions.


• Interact with viewers in real-time to answer questions, respond to comments, and increase engagement.


• Demonstrate usage or applications of products (e.g., try-ons, tutorials, or live demos).

2. Content Planning & Preparation

• Collaborate with the marketing and sales team to understand product USPs, promotions, and live campaign strategies.


• Plan live session scripts, talking points, and visual aids in advance.


• Ensure timely setup of live studio (lights, backdrop, props, tech setup) for each session.


• Rehearse and test-run products or demos before going live.

3. E-Commerce Engagement & Sales Conversion

• Drive traffic and conversions by encouraging viewers to purchase directly from Shopee and TikTok Shops during the live.


• Use call-to-actions (CTAs) effectively to promote flash deals, vouchers, or limited-time offers.


• Provide real-time updates on product availability, stock status, or exclusive bundles.


• Achieve weekly/monthly KPIs such as viewership, engagement rate, follower growth, and sales targets.

4. Reporting & Performance Review

• Record, report, and analyze live session metrics (view count, engagement, CTR, sales).


• Gather feedback from viewers and team members to improve future sessions.


• Stay updated with trends and competitors to ensure content remains fresh and relevant.

5. Brand Representation & Compliance

• Represent the brand professionally, embodying brand tone, values, and image.


• Adhere to platform guidelines, community standards, and regulatory requirements (e.g., product claims, pricing accuracy).


• Maintain a clean and positive image on personal/public social platforms if representing the brand externally.

Requirements:

• Prior experience in live streaming, sales, or hosting roles preferred.


• Strong communication and on-camera presence.


• Sales-driven with a passion for e-commerce and social media.


• Able to work flexible hours (including evenings/weekends for key campaigns).


• Familiarity with TikTok, Shopee Live, and trending content styles.