Description
Role Overview
We are looking for an energetic, trend-savvy Social Media Manager to own, grow, and execute our global social media presence across Facebook, X (Twitter), TikTok, LinkedIn, and Instagram. Sitting at the heart of our brand visibility, you will blend creative content strategy, platform-native production, community building, and technical livestream operations (OBS) to position us as a credible, highly engaged voice in modern finance and trading education.
Location: Singapore / Global
Why Join Us?
Global Scale & Real Reach: You won't just be scheduling generic posts—you’ll manage a multi-market, multi-platform presence reaching global audiences across social channels.
Hands-On Production Power: We value high-impact, authentic content over corporate fluff. You’ll lead live broadcasts, work directly with market analysts, and build platform-native short-form videos.
Creative Freedom & Speed: We move fast and keep up with platform trends, meme culture, and algorithm updates without getting bogged down in endless approval loops.
Key Responsibilities
Global Social Strategy & Execution:
Own and manage the multi-market content calendar across Facebook, X (Twitter), TikTok, LinkedIn, and Instagram.
Drive daily publishing, community management, and audience engagement, maintaining a sharp, consistent brand voice.
Monitor real-time platform trends, algorithm updates, and viral formats, adapting content strategy proactively.
Livestream Production & Multimedia Content:
Plan, produce, and broadcast live sessions using OBS (Open Broadcaster Software) in collaboration with Trading Analysts and subject matter experts.
Script, edit, and produce platform-native short-form video content, creative campaign assets, and live event coverage.
Analytics & Performance Tracking:
Track performance metrics across all channels, translating engagement, reach, and follower data into actionable content adjustments.
Conduct continuous A/B testing on post timing, formats, hooks, and visual styles to maximise organic distribution.
Cross-Functional & Compliance Alignment:
Partner with creative, strategy, and compliance teams to ensure all published content meets brand quality standards and financial services marketing regulations.
Stay updated on ad policy and community guidelines changes across Meta, TikTok, X, and LinkedIn.
Requirements & Qualifications
3–5 years of proven experience managing multi-channel social media profiles for a global or fast-paced digital brand.
Hands-on expertise in livestream production using OBS (Open Broadcaster Software) or similar broadcast tools.
Deep platform fluency across Facebook, X, TikTok, LinkedIn, and Instagram—you know what works natively on each channel.
Data-driven mindset with experience pulling channel analytics and tweaking content based on performance signals.
Prior experience in Fintech, Financial Services, or Web3 is a strong plus.