Social Media Marketing Assistant

About the Role:

Join our dynamic team as we expand our digital presence on China's hottest social commerce platform! We're seeking a creative, results-driven individual to manage our Xiao Hong Shu (Little Red Book) marketing strategy and drive retail sales growth.

职位描述:

我们正在寻找一位充满创意、结果导向的营销专员，负责管理我们在小红书平台的营销策略，推动零售销售增长。加入我们的活力团队，在中国最热门的社交电商平台上展现你的才华！

Key Responsibilities:

• Create engaging content for Xiao Hong Shu platform (posts, videos, live streams)
  创作小红书平台内容（图文、视频.）

• Develop and execute social media marketing campaigns
  制定和执行社交媒体营销策略

• Build and maintain relationships with KOLs/influencers
  建立和维护与KOL/网红的合作关系

• Analyze platform trends and optimize content performance
  分析平台趋势,优化内容表现

• Support retail sales initiatives and customer engagement
  支持零售销售活动和客户互动

• Monitor competitor activities and market trends
  监控竞争对手动态和市场趋势

Requirements:

• Native/fluent Mandarin speaker with basic English communication
  中文母语/流利，普通英文交流能力强

• Deep understanding of Xiao Hong Shu platform and Chinese social media trends
  深度了解小红书平台

• Experience in social media marketing, e-commerce, or retail sales
  有社交媒体营销、电商或零售销售经验

• Creative mindset with excellent content creation skills
  创意思维，内容创作能力强

• Strong analytical skills and data-driven approach
  数据分析能力强，善于用数据指导决策

• Must be able to create and manage engaging video content for social media platforms (e.g., Instagram, TikTok, Facebook)能够为社交媒体平台（例如 Instagram、TikTok、Facebook）创作并管理具有吸引力的视频内容.