Social Media Marketing Executive

We are looking for a passionate and proactive Social Media Marketing Executive who will drive our digital market presence and elevate our social media engagement. In this role, you will take lead in developing and executing high-impact social media strategies, creating compelling content, and managing comprehensive marketing projects from idealization to timely execution.

Key Responsibilities

• Manage social media plans & Meta Business Suites.

• Manage and oversee marketing projects assigned to ensure successful task execution in a timely manner.

• Develop and execute high-engagement social media strategies & contents aligned with specific performance metrics and growth targets.

• Assist in idealization & execution of marketing plans and activities.

• Manage in liaison of mall managements, stores & vendor for promotional activities.

• Conduct market research and analysis on consumer trends, behavior patterns and competitor activities.

• Conduct & carry out influencer campaigns & report analysis.

• Track campaign performances, review metrics and generate reports.

• Support new store openings, promotional events, product showcases and other marketing related tasks.

Key Requirements

• Min. Diploma in Marketing, Digital Marketing, Business, Communications, Public Relations or related field

• At least 5 years of hands-on experience in social media marketing or digital content creation, preferably within the retail, FMCG, or fast-paced consumer industries.

• Proven expertise in managing Meta Business Suite and social media platforms.

• Strong creative mindset with proficiency in basic content creation tools (e.g., Canva, CapCut, Adobe Photoshop/Premiere) to produce high-engagement graphics and short-form videos.

• Analytical skills with the ability to track campaign metrics, interpret social media insights, and translate data into actionable marketing growth plans.

• Ability to conduct thorough market research, identifying consumer behavior patterns and competitor trends to optimize marketing activities.

• Strong interpersonal skills and the ability to collaborate effectively with different teams and external stakeholders

• Proactive, creative thinker with a passion for marketing and communications

• Highly organized and proactive with excellent project management skills to drive multiple marketing timelines from idealization to successful execution.

• A passionate team player who thrives in a dynamic environment and is eager to support hands-on ground activities, including new store openings and promotional events.