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Social Media Marketing Executive (Food Content)

Ebb & Flow Pte. Ltd.

Full Time Remote Mid Level Competitive
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Description

Ebb & Flow is hiring!
At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves. From award-winning restaurants like one Michelin-starred Willow and temper. Wine Room and Lounge, to innovative dining concepts like Casa Vostra and Carlitos, we’re all about pushing boundaries to delight and satiate. We’re looking for a dynamic and creative Marketing Executive / Senior Marketing Executive (Social Media) to grow and elevate our concepts. If you’re a social-native marketer who lives and breathes digital platforms — someone passionate about consumer culture, design, and turning thumb-stopping content into real engagement and conversions, we want to hear from you.


What you’ll be doing:
Social Content Management & Execution (80%):
• Support planning of brand social media calendars across platforms with guidance from the Brand leads (Instagram, TikTok etc)
• Research and ride cultural and content trends, tailoring them for each brand.
• Create, capture, and edit content — from snappy, engaging videos and behind-the-scenes moments shot on iPhone to high-production campaigns alongside internal content and external agency teams
• Craft compelling captions, promotions, and activations that engage and convert
• Track and report on social performance against KPIs (engagement rate, reach, growth, conversions), using insights to continuously optimise content
Marketing Support (20%)
• Support marketing activities including but not limited to campaign planning, reporting, collateral updates, PR / influencer collaborations, event planning and finance admin as required
• Support internal and external stakeholder communications to ensure seamless marketing executions across channels and functions, aligned with brand and business goals


Qualifications
• Bachelor's degree in Marketing, Communications, or related field
• 1-3 years of hands-on social media experience in F&B, lifestyle or retail preferred (agency or in-house)
• Fluent in English (written & spoken)


Who You Are
• A social-first creator with a passion for digital storytelling and building communities through content
• Adaptable and organised with strong content planning skills

  • Keeps a finger on the pulse of trends in food and culture, locally and abroad

  • Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights



• Passion for building brands with soul and personality
• (Bonus) If you’ve run or have an interest in AI content tools and/or paid social media marketing
• (Bonus) If you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro

About Ebb & Flow Pte. Ltd.

Description pending