Social Media & Partnership Lead (Retail Distributor)
Dynamic Human Capital Pte Ltd
Description
Social Media & Partnership Lead (Household Appliance - Retail Distributor)
About the role
A Social Media & Partnership Lead is sought to drive social growth, content direction, creator collaboration, and brand partnership opportunities across a retail and e-commerce group. This is a strategic in-house role responsible for building social media presence, managing KOL and creator partnerships, and developing supplier-funded content opportunities. The ideal candidate understands how social media, creator marketing, brand storytelling, and commercial partnerships work together to support business growth.
Key responsibilities
Plan monthly social media direction, content pillars, campaign content, and posting rhythm across channels
Own the group content calendar, ensuring alignment with business priorities, campaigns, product pushes, and seasonal opportunities
Develop content angles for lifestyle, home, kitchen, retail, and e-commerce products
Identify suitable creators, KOLs, influencers, or content partners for each brand, product, and campaign
Prepare creator briefs, talking points, product angles, campaign messages, and deliverable expectations
Coordinate with brand principals and suppliers on content opportunities, paid features, and supplier-funded campaigns
Package and coordinate paid content opportunities to generate additional revenue from brand collaborations
Support the performance marketing team with creator content and campaign assets for paid ads and product launches
Track content performance including reach, impressions, engagement rate, clicks, saves, shares, and sales impact
Maintain and review creator database covering rates, collaboration history, content quality, and suitability
About you
Experience managing social media content calendars, creators, KOLs, influencers, or brand partnerships
Strong understanding of social content for lifestyle, home, kitchen, retail, e-commerce, or consumer product categories
Able to translate campaign priorities and product selling points into content angles and creator briefs
Comfortable communicating with suppliers, brand principals, creators, freelancers, and internal teams
Strong eye for content quality across visuals, video, hooks, captions, and brand consistency
Able to review creator content and provide clear, constructive feedback
Good understanding of engagement, reach, impressions, and content performance metrics
Commercial mindset to identify and monetise paid content, supplier-funded campaigns, and brand collaborations
Organised, detail-oriented, and able to manage multiple brands, campaigns, and content deadlines simultaneously
HOW TO APPLY:
We would like to invite interested applicants to click on the “APPLY NOW” button
We regret to inform that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.
Allison Ng Kim Lian
Registration no. R1986496EA
License: 12C6253
By submitting an application or your resume, you are deemed to have consented to Dynamic Human Capital Pte Ltd collecting, using and disclosing your personal data for the purposes stated in our privacy notice (https://dhc.com.sg/privacy-pol...). You acknowledge that you have read, understood, and agree with the terms in our privacy notice.