Sr Marketing Executive (Maternity Cover for EU market)

- Work key stakeholders to build and execute on GTM strategy, plan & timeline to create market awareness and demand prior to product launch

- Conceptualize, plan, and coordinate social media ads in collaboration with sales managers, and execute ads across the EU region.

- Collaborate closely with the digital agency to develop a strategic digital marketing campaign aimed at maximizing ROI and aligning with company objectives for selected EU market.

- Oversee social media management for EU. Work with design and content team to regularly create social content to maintain and update social media pages regularly

- Monitor, analyze, and optimize digital ads to enhance performance and ROI

- Identify and engage EU media outlets for product reviews. Build and maintain relationships with media outlets, and monitor media coverage.

- Manage Public Relations agencies in the EU to ensure consistent brand messaging and effective Public Relations outcomes across different markets

- Develop and execute comprehensive regional influencer marketing campaigns that align with growth objectives and target audience including campaign strategy, sourcing influencers, negotiating rates, managing contracts, reporting and forecasting

- Create custom design assets using Canva for ad campaigns and support asset needs from sales managers if needed

- Identify and pursue business development and partnership opportunities that can elevate the brand.

- Source strategic partnerships and event participation opportunities.

- Source, plan, strategize, coordinate, and execute events in collaboration with agencies and sales managers.

- Manage budget and process claims for marketing expenses across the entire EU portfolio

- Creating, editing, and maintaining marketing materials like brochures, presentations, and online content.

- Provide any miscellaneous marketing assistance as required.

Requirements:

·       Min diploma and Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or related field.

·       2-4 years of experience in integrated marketing, digital marketing, or regional marketing

·       Proven experience managing marketing initiatives targeting the EU market

·       Hands-on experience executing paid media campaigns across digital and social platforms

·       Experience working with and managing agencies

·       Experience building relationships with EU media outlets for product reviews

·       Strong understanding of social media strategy and content planning

·       Ability to oversee content calendars and social management for EU audience

·       Proficiency in design tools such as Canva, Photoshop and Illustrator

·       Ability to brief designers and copywriters effectively

·       This job will have a chance to be converted to full time after the maternity cover.