Sr Specialist - Digital & Social

We are seeking an experience and hands-on communications & marketing professional to lead our APAC Digital & Social Media Centre of Excellence and translate our transformation into measurable customer impact. You will build a solutions-led brand that moves priority buyers from awareness to consideration, and convert digital attention into qualified commercial conversations.  

Key Accountabilities:

·       Build and own an annual APAC digital & social campaign calendar aligned to commercial priorities and go-to-market plans.

·       Deliver integrated, always-on programmes with “hero” moments, sponsorship activations and account-based plays that create demand and pipeline.

·       Establish a lightweight APAC content studio capability (video, motion, design, toolkits) to scale best-in-class assets across clusters.

·       Lead APAC social strategy with a performance-first mindset, optimising platform mix and content to maximise ROI and commercial outcomes.

·       Own regional web journeys end-to-end, including UX, SEO, localisation and conversion paths to increase traffic quality and lead conversion.

·       Define and govern KPIs and dashboards across brand health, share of voice/search, engagement, content-assisted pipeline and account-based performance.

·       Partner with Commercial and Marketing stakeholders on Ideal Customer Profiles, targeting, and attribution to connect activity to revenue outcomes.

·       Publish playbooks, editorial calendars and activation kits; run quarterly business reviews with clusters and Commercial to embed COE ways of working.

·       Manage agencies with clear scopes, SLAs and cost discipline; align cross-functional partners to deliver on time, on budget, and in line with governance.

Qualifications, Skills and Experience:

·       Bachelor’s degree in Marketing, Communications, or a related field.

·       5-8 years of digital experience in complex B2B or B2B2C categories, ideally across multiple APAC markets.

·       Demonstrated leadership in digital transformation, with a track record of integrated, insight-led campaigns that show ROI and pipeline impact.

·       Strong experience managing multi-market agencies and/or in-house content operations with tight cost and performance control.

·       Strength in editorial storytelling that translates technical capabilities into customer value.

·       Expertise across social, content, web, SEO/SEM and webinar/thought-leadership programming.

·       Analytics and MarTech fluency (e.g., GA4, marketing automation/CRM, social listening/publishing) including attribution and dashboarding.

·       Ability to influence stakeholders across cultures and seniority levels; comfortable operating as a regional COE leader.