Strategy & Analytics Associate/Senior Associate - Regional Affiliate Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Regional Affiliate team drives the growth and development of Shopee's affiliate business across markets. We work closely with country and cross-functional teams to identify growth opportunities, solve business problems, and develop data-driven strategies that drive business impact.

Job Description:

• Partner with regional and country stakeholders to understand business challenges and translate ambiguous business questions into structured analytical problems and hypotheses


• Analyse affiliate performance and business drivers to identify trends, diagnose performance gaps, uncover growth opportunities, and generate actionable insights


• Translate analytical findings into clear recommendations and strategic action plans, connecting data insights to business impact


• Work closely with BI/data teams to conceptualize data requirements, define metrics and measurement frameworks, and develop effective analytical solutions


• Independently drive analytical projects from problem definition and data analysis through to stakeholder alignment and implementation follow-up


• Present analytical findings, business implications, and recommendations clearly to stakeholders at different levels, including senior management


• Support regional strategy development, market reviews, business planning, competitive analysis, and evaluation of new growth opportunities


• Develop a strong understanding of affiliate business drivers, including KOL/creator performance, funnel, content, attribution, and cost efficiency, and establish best practices across markets

Requirements:

• Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field


• Minimally 2 years of experience in business/commercial analytics, strategy & growth analytics, consulting, or similar roles


• Strong analytical and problem-solving skills, with the ability to structure ambiguous business problems and develop data-driven solutions independently


• Comfortable working with data


• Strong ability to translate data findings into business insights, actionable recommendations, and clear management presentations


• Strong communication and stakeholder management skills, with experience working across different functions, markets, and stakeholder levels


• Curious, proactive, detail-oriented, and comfortable working independently in a fast-paced environment


• E-commerce, marketplace, digital platform, or affiliate/creator economy experience is a plus