TikTok Affiliate & Creator Partnerships Executive

Recruit

Source and outreach to KOLs and KOCs via TikTok Creator Marketplace, Affiliate Centre, and direct DM

Hit weekly targets for creators contacted, onboarded, and activated

Screen creators for genuine fit: audience demographics, engagement quality, prior GMV performance — not just follower count

Negotiate commission rates, sample terms, and campaign fees within approved bands

Build and maintain a creator pipeline database (status, tier, performance history, contact log)

Manage & grow

Own the relationship with our top-tier creators — regular check-ins, first look at new products, priority support

Run the sample and seeding process end to end: requests, approvals, dispatch, follow-up on content delivery

Brief creators on product USPs, hooks, and compliance do's and don'ts; supply reference content and selling points

Coordinate creator participation in LIVE sessions, campaigns, and platform-wide sales events

Chase and resolve issues: unshipped samples, commission disputes, content that violates platform rules

Analyse & report

Track affiliate GMV, creator-level ROI, content-to-conversion rates, and cost per acquired creator

Identify which creator profiles and content angles actually convert, and feed that back into recruitment targeting

Weekly reporting on channel performance and pipeline health