TikTok Content & Shop Specialist (E-Commerce)

Key Responsibilities

1. Content Creation (Primary Focus)

· Conceptualize, script, shoot, and edit TikTok videos. 

· Personally appear in videos when required (product demo, education, storytelling, testimonials).

· Create high-converting short-form content (problem-solution, hooks, educational, trending formats).

· Produce a consistent volume of weekly content.

· Adapt content for different brands (health supplements & beauty).

2. TikTok LIVE & Selling

· Host or co-host TikTok LIVE sessions.

· Prepare LIVE scripts, promo mechanics, bundles, and talking points.

· Drive engagement and conversion during LIVE.

· Analyze LIVE performance and improve closing techniques.

3. TikTok Shop Management

· Manage product listings, pricing, and campaigns.

· Optimize product display pages for conversion.

· Monitor daily sales, traffic, and conversion rate.

· Execute platform mega campaigns and promotional activities.

4. TikTok Ads & Scaling

· Launch and optimize TikTok Ads campaigns.

· Test multiple creatives and hooks.

· Monitor ROAS, CPA, and conversion metrics.

· Scale winning creatives.

5. Affiliate & KOL Coordination

· Identify and recruit affiliates.

· Provide content guidelines and selling points.

· Monitor affiliate performance and optimize commission strategy.

6. Performance Analysis

· Track GMV, CVR, AOV, and traffic performance.

· Generate weekly/monthly performance reports.

· Provide actionable insights for growth.

Requirements

· Experience in TikTok Shop / TikTok content marketing.

· Comfortable appearing on camera and hosting LIVE.

· Strong understanding of TikTok trends, hooks, and algorithm.

· Basic video shooting and editing skills (CapCut, Canva, etc.).

· Experience managing TikTok Ads is a plus.

· Sales-oriented and performance-driven mindset.

· Experience in supplements / beauty / FMCG preferred.

Ideal Candidate

· Confident, energetic, and persuasive communicator.

· Creative thinker who understands what makes content viral.

· Data-driven but creative.

· Fast executor and trend-sensitive.

· Comfortable working in a fast-growing e-commerce environment.