Tiktok Livestream & Growth Executive
Zen Beauty
Description
About the role
You will work closely with livestream hosts and marketing team to improve livestream performance through data, platform knowledge, testing, and strategy. You will be the key person the team turns to for TikTok livestream insights, including understanding platform changes, analysing performance, and developing strategies to increase viewership, engagement and sales.
Key responsibilities
Be Zen Beauty's in-house expert on TikTok livestream strategy and performance
Monitor TikTok algorithm updates, platform features and policy changes, and advise the team on their impact
Analyse livestream performance, including viewers, watch time, engagement, GMV, conversion and follower growth
Identify what is working and recommend improvements for future livestreams
Develop and improve livestream playbooks, strategies and SOPs
Advise livestream hosts and the marketing team on stream structure, timing, hooks, promotions and content strategy
Plan and conduct tests on different livestream formats, timings, offers and hosting approaches
Monitor competitors and stay updated on TikTok livestream trends and best practices
Provide basic input on TikTok Ads where relevant to livestreams, such as Spark Ads and boosting high-performing streams
Prepare clear performance reports and recommendations for management
Requirements
Proven experience managing or advising on TikTok livestreams and/or TikTok Ads at a senior or specialist level
Strong understanding of how TikTok livestreams are recommended and promoted on the platform
Good knowledge of TikTok Shop, livestream selling and e-commerce best practices
Comfortable analysing livestream data and turning insights into actionable strategy
Able to communicate technical insights clearly to livestream hosts and the marketing team
Experience in beauty, wellness, fashion or retail is an advantage