URGENT!! CRM Executive ( CRM - FMCG Background) JM50
Trust Recruit
Description
Preferably someone with CRM experience and in FMCG background
For FG must have internship experience with loyalty management or ecommerce
Job Description:
Assist to develop, execute, and optimize all membership related campaigns/automations to build and maintain strong members’ loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc.)
Strategically curate and deliver impactful, channel-appropriate content to engage and resonate with target audiences
Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications, and report tracking of campaign performance
Track, measure, and report on performance of members’ communications, design and conduct A/B tests for optimisation and improvement (E.g. EDM subject lines, SMS sales copy, send timing and frequency). Perform timely insights and analytical support to assess the effectiveness of the various CRM channels.
Work closely with internal stakeholder to develop mastery of CRM platforms, to constantly innovate and push the boundaries of our customer communications (dynamic and personalized content on email, SMS etc)
Work closely with relevant departments to resolve feedback & complaints related to membership programmed
Job Requirements:
Diploma or Degree in Business, Marketing, or related disciplines
At least 1 - 3 years of relevant experiences from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behavior activities
Having some experience in launching CRM campaigns using EDM, SMS would be favorably considered
HOW TO APPLY:
Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now” or or email ref50@trustrecruit.com.sg
We regret only shortlisted candidates will be notified.
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