URGENT!!Head of Performance Marketing (Digital Agency) JM50

Job Description:

• Lead all client performance marketing campaigns end-to-end, ensuring delivery on KPIs such as ROI, cost-per-acquisition, and lead quality

• Maintain a hands-on approach to monitoring, optimizing, and troubleshooting campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms

• Ensure timely communication, proactive recommendations, and satisfactory client liaison to encourage retention and renewal of contracts

• Maintain structured, error-free documentation for all campaigns, including briefs, proposals, contracts, reports, and billing records

• Track and report campaign performance metrics—budget pacing, ad credits, profitability, and success rates—using data dashboards and real-time analytics

• Mentor, guide, and supervise performance marketing specialists, interns, and external vendors to ensure smooth workflow and delivery standards

• Work closely with SEO, social, content, and tech teams to ensure integrated marketing outcomes that maximize client results

• Keep updated with digital media policy changes, algorithm updates, and market trends to maintain competitive and compliant campaigns

• Support new business pitches by developing performance strategies, budget forecasts, and performance projections to win new accounts

• Lead efforts to achieve and maintain official partner accreditations (Google, Meta, TikTok, Bing, etc.) and agency certifications

• Champion visibility through participation in award submissions, case studies, and industry benchmarking to position the agency as a top performer

Job Qualification:

• Minimum 5 years of performance marketing experience, including 2–3 years in a leadership role within a digital agency.

• Proven success managing multi-channel campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms for both B2B and B2C clients.

• Strong analytical skills with expertise in tracking, attribution, and data-driven decision-making using GA4, Tag Manager, and Looker Studio.

• Demonstrated ability to lead, mentor, and manage cross-functional teams to deliver integrated performance outcomes.

• Commercially minded with experience managing six-figure monthly ad budgets and achieving measurable ROI.

• Excellent communication and presentation skills, confident in pitching and managing client relationships.

• Strategic, forward-thinking mindset with interest in automation, AI-driven marketing, and emerging digital trends

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now” or or email ref50@trustrecruit.com.sg

 We regret only shortlisted candidates will be notified.

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