User Growth & Strategy Specialist - TikTok Shop - Singapore

Responsibilities

About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the team E-Commerce Strategy team will drive the growth of TikTok Shop by working closely across all the department, responsible in delivering impact on the growth of merchants, users and content producers to succeed on platform, as well as delivering the best customer experience by providing the best service. About the role

In this role, you will take ownership of designing and executing user growth and subsidy strategies for the Singapore market, helping to drive platform growth and improve merchant and user engagement. Responsibilities - Develop and execute user growth, coupon, and subsidy strategies for the Singapore cross-border business, with a focus on centralized and scalable initiatives.

- Design and optimize merchant activation (“cold start”) policies and operational mechanisms to improve merchant retention and performance. - Partner closely with cross-functional teams, including Supply, Product, Data Science, Algorithm, and Marketing to ensure effective strategy implementation and measurable business impact. - Use data-driven insights and market research to support sustainable ecosystem growth, drive GMV performance, and enhance overall ROI.

Minimum Qualifications

• Bachelor’s degree or above, with 1–3 years of experience in user growth, eCommerce strategy, product operations, or data analytics.


• Hands-on experience in coupon, subsidy, or user/ seller/ affiliate incentive strategy is highly preferred.


• Strong analytical and problem-solving skills;


• Solid understanding of user purchase behaviour and merchant cost structures.

Preferred Qualifications

• Experience working with eCommerce platforms


• Proficient in SQL and Excel.

Familiarity with analytical tools such as R, Python, or SAS is an advantage.