Description
As the UX/UI Strategy Lead, you will spearhead a 6-month, high impact transformation project, responsible for the end-to-end UX and UI transformation of KrisShop.com, with a strong mobile-first focus. This role is ideal for someone who wants a clearly defined assignment with visible outcomes they can point to as career milestones. You will shape the overall UX vision, lead user research, and reimagine customer journeys and commerce flows across web and mobile. Working hands-on, you’ll translate insights into actionable design solutions delivering a clear implementation roadmap, redesigned checkout experiences, and practical UX processes that set the foundation for ongoing improvement. This is a project-based leadership role where you’ll drive meaningful change and elevate the KrisShop experience for travelers and shoppers alike.
Job Description
Shape and communicate a clear UX vision and strategy for KrisShop across web and mobile, translating business goals into customer-centric experience roadmaps and actionable design principles.
Lead and synthesize user research through discovery workshops, focus groups, journey mapping, analytics, and stakeholder/customer feedback to identify pain points and opportunities.
Develop the strategic blueprint for redesigning core customer flows (discovery, checkout, loyalty), including information architecture and key experience concepts, and collaborate with UX/UI designers to translate these into detailed wireframes, prototypes, and design elements.
Work closely with Product, Engineering, Marketing, Loyalty, and other teams to align on priorities and deliverables; facilitate workshops and presentations to engage stakeholders, gather input, and drive consensus on UX direction and solutions.
Define UX success metrics, support A/B testing, and establish a process for ongoing user feedback and optimization.
Develop and document practical UX guidelines, processes, and recommendations to support future team growth and continuity.
Job Requirements
Minimum 5 to 7 years’ experience in UX, Product Design, or UX Strategy, with a strong track record leading end-to-end UX for e-commerce or transactional digital products.
Demonstrated ability to drive large-scale redesigns, from strategic vision to hands-on execution (journeys, flows, wireframes, prototypes).
Expertise in information architecture, journey mapping, user research, navigation design and understands how UX impacts business metrics like conversion, revenue, and loyalty.
Excellent communication and stakeholder management skills; able to present to senior leaders and cross-functional teams.
Proficient with modern UX/design and analytics tools (e.g., Figma, Miro, Google Analytics, Adobe Analytics).
Experience in e-commerce, travel retail, loyalty, omni-channel, or mobile-first market is a must.
Experience setting up or scaling a UX function within a Digital Technology team and in collaboration with frontend developers is advantageous.