VP, Digital Marketing (APAC)

This role leads APAC-wide digital marketing initiatives to elevate brand visibility, client engagement, and lead generation across institutional, intermediary, and wealth channels.

Client Details

Our client is a prestigious global investment and asset management firm with a strong regional presence. They operate in a highly collaborative, team-driven culture that values innovation, cross-functional partnership, and long-term client outcomes. As the number one hire in digital in APAC, you have the opportunity to shape the regional strategy and gain huge visibility with the market and product leads.

Description

• Develop and execute theAPAC digital marketing strategy aligned with global priorities
• Lead regional performance marketing across paid, owned, and earned channels
• Collaborate with global/local MarComm teams to tailor messaging and digital experiences
• Partner with analytics, product, and operations teams to enhance targeting, automation, and personalization
• Manage campaign execution, optimisation, reporting, and stakeholder communication
• Define measurement frameworks, KPIs, dashboards, and performance insights
• Stay ahead of regional digital trends to drive innovation and elevate client experience

Profile

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 10+ years' digital marketing experience, ideally within financial services or asset management
• Strong expertise in paid media, social, SEO, and email marketing
• Hands-on experience with marketing automation, CRM, analytics, and virtual event platforms (e.g., Salesforce, Adobe Analytics)
• Strong balance of strategy and execution; excellent project management skills
• Analytical mindset with ability to translate insights into action
• Experience in regulated industries and familiarity with compliance processes

Job Offer

This role offers the opportunity to lead regional digital transformation within a global organisation, driving measurable marketing impact across diverse markets. You will work in a collaborative environment that values innovation, provides access to global expertise, and supports long-term career development in a dynamic, fast-growing region.