Web Developer (Shopify) – SEO, Lead Generation & Tracking Specialist

About Us

Innerworkcircle is a personal transformation and inner work brand creating content, experiences, and community around deep human growth.

As Singapore gears up for major cultural moments like the Singapore Grand Prix 2026 – F1 Race and the Singapore International Film Festival, we are launching our own Movie Screening Event — a cinematic experience that fuses personal mastery, performance psychology, and storytelling.

We are expanding our digital team and seeking a Shopify Web Developer who can strengthen our website, optimize our lead funnels, and support our rapid growth leading up to this landmark event.

Mission of the Role

Build, optimize, and scale a high-performing corporate website that increases visibility, drives qualified leads, supports event conversions, and amplifies Innerworkcircle’s presence during a culturally significant year for Singapore.

Key Responsibilities

1. Shopify Development (Corporate Website)

• Develop, customize, and maintain our Shopify-based corporate website.

• Build high-converting landing pages for campaigns and our Movie Screening event.

• Implement responsive, accessible, and brand-aligned UI/UX.

• Ensure seamless integration between website, marketing channels, and CRM.
  
  

2. SEO (Search Engine Optimization)

• Conduct on-page SEO: metadata, keyword structure, schema markup, alt tags, URL optimization.

• Manage technical SEO: Core Web Vitals, site speed, sitemaps, redirects, crawlability.

• Optimize content architecture to improve rankings, organic visibility, and search intent alignment.

• Implement Shopify SEO best practices (blogs, collections, internal linking).

• Collaborate with writers and content creators to publish SEO-driven content.
  
  

3. Lead Generation

• Build and optimize all lead capture touchpoints (forms, popups, landing pages).

• Integrate CRM, email automation, chat widgets, and lead magnets.

• Create A/B tests to improve conversion rate across funnels.
  Support the launch of gated content and event sign-up flows (including the Movie Screening teaser and ticketing).
  
  

4. Analytics & Tracking

• Implement and maintain tracking infrastructure:

  • Google Analytics

  • Google Tag Manager

  • Meta Pixel

  • UTM frameworks

  • Custom conversion events

• Set up dashboards to monitor traffic, funnel performance, SEO outcomes, and lead flow.

• Troubleshoot inaccurate data and ensure tracking integrity.

• Deliver monthly performance reports with insights and optimization recommendations.
  
  

5. Optimization & Maintenance

• Continuously improve website performance, speed, and user experience.

• Ensure the site reflects brand ethos, visual identity, and campaign needs.

• Test new features, maintain site stability, and fix bugs promptly.

• Support storytelling and promotional campaigns for the F1 Movie Screening Event through landing pages and digital flows.
  
  

Required Skills & Qualifications

• 3+ years experience as a Web Developer (Shopify preferred).

• Strong command of Liquid, HTML5, CSS3, JavaScript ES6+.

• Hands-on experience with SEO optimization and ranking strategies.

• Proficiency with tracking & analytics tools:

  • Google Analytics

  • Google Tag Manager

  • Meta/LinkedIn/Google Ads conversion events

• Experience with lead-gen systems:

  • CRM integrations

  • Form builders

  • Marketing automation

• Understanding of conversion rate optimization (CRO).

• Analytical mindset with ability to interpret data and propose improvements.

• Experience building landing pages and funnels for growth or events.
  
  

Nice to Have

• Experience with headless Shopify, APIs, or custom app development.

• Familiarity with email platforms (Klaviyo, HubSpot, Mailchimp).

• Experience with SEO tools (Ahrefs, SEMrush, Search Console).

• Exposure to A/B testing platforms (VWO, Optimizely, Google Optimize alternatives).

• Interest in personal transformation, psychology, or human performance (a strong cultural fit).
  
  

Why Join Us

• Build the digital engine of a fast-growing transformation brand.

• Contribute to a mission rooted in inner work, consciousness, and personal growth.

• Be part of our 2026 F1 Movie Screening Event — a high-energy cultural moment in Singapore.

• Work with a creative, values-driven, forward-thinking team.

• Opportunity to directly shape how our brand is experienced online.

How to Apply

Send your resume + relevant portfolio (Shopify sites, funnels, SEO work) to:
📧 start@innerworkcircle.asia

Applications without a portfolio will not be considered.