Description
Job Responsibilities
Develop high-quality, engaging and brand-aligned content across multiple platforms, including websites, e-commerce platforms, blogs, social media, email marketing, press releases and marketing collateral.
Plan, coordinate and manage content calendars and deliverables, working closely with internal teams, creative partners and external stakeholders to ensure timely execution.
Develop and manage social media content, including ideation, copywriting, visual asset coordination, scheduling and publishing.
Stay updated on emerging social media trends, topics, hashtags, platform features and content formats to strengthen brand awareness and audience engagement.
Review, edit and proofread content to ensure clarity, consistency, accuracy, tone of voice and adherence to brand guidelines.
Work with social media influencers, videographers, photographers, agencies and other external partners to support campaigns, activations and events.
Apply SEO best practices and leverage content and digital analytics to improve search visibility, website performance and user engagement.
Ensure all content reflects a premium, wellness-focused hospitality positioning and communicates the brand story consistently across relevant touchpoints.
Support marketing campaigns, launches and other communications initiatives as required.
Perform other ad-hoc duties and projects as assigned.
Prerequisites
Minimum 5 years of professional writing and content creation experience, with at least 3 years of experience in wellness, hospitality, luxury lifestyle or a related industry.
Exceptional English writing, editing and proofreading skills, with strong attention to tone, detail and brand consistency.
Strong storytelling and communication skills, with the ability to translate complex ideas into clear, compelling and engaging narratives for different audiences and platforms.
Strong understanding of social media platforms, content trends and digital marketing practices.
Ability to think strategically while remaining hands-on in content development and execution.
Excellent organisational and project management skills, with the ability to manage multiple projects and stakeholders simultaneously while meeting tight deadlines.
Proficiency in content management systems, SEO tools, social media management platforms and other relevant digital tools.
Experience working with creative agencies, influencers, photographers, videographers and other external partners will be an advantage.
A genuine interest in wellness, hospitality, lifestyle and premium guest experiences would be advantageous.