Assistant Manager, Database Marketing

Responsibilities

• Develop and execute data-driven marketing strategies through robust planning and analytics

• Support revenue forecasting, campaign performance analysis, and ROI evaluation to guide marketing investment decisions

• Design and manage dashboards and reporting tools to track KPIs, consumer behavior, and effectiveness of marketing strategies

• Analyze customer segments, behavioral trends, and promotional responsiveness to identify growth opportunities and optimize targeting strategies

• Collaborate with cross-functional teams to design and deliver marketing programs, campaigns and experiences tailored to diverse customer segments.

• Deliver actionable insights from market research, data analysis, and competitor intelligence to drive informed decisions and strengthen competitiveness

• Assist with business forecasting, budgeting, and performance management

• Ensure compliance with company policies, operational standards, and regulatory requirements at all times

Requirements

• Bachelor’s Degree in Marketing, Data Analytics, or a related field.

• Minimum of 4 years’ experience in Marketing, Analytics, or a related field.

• Excellent analytical skills with the ability to interpret data and leverage insights to drive marketing strategies.

• Familiarity with data visualization, dashboards and analytics tools.

• Excellent communication and interpersonal skills

• Highly organized and able to adapt quickly in a fast-paced and dynamic environment.

• Experience in regulatory processes is a plus.