CRM Executive (Salesforce)

We are implementing Salesforce CRM (Sales, Service, Marketing, Data Cloud & Agentforce AI) across all outlets. We need a tech-savvy CRM Executive to drive this transformation.

You will bridge technology and luxury retail—enhancing VIP engagement, streamlining sales, and driving revenue through data insights. You will be the primary Salesforce Administrator for 50+ users across 6 outlets.

Key Responsibilities

System & Support

• Manage user access, roles, and permissions for 50+ users

• Provide first-line support to outlet managers and sales reps

• Create reports/dashboards for CEO and Outlet Managers (VIP dormant lists, sales by boutique, appointment conversions)

• Monitor daily data integration

• Manage Salesforce releases and updates

CRM & VIP Engagement

• Oversee VIP customer database

• Execute targeted campaigns via Marketing Cloud and WhatsApp Business API

• Manage automated appointment scheduling (Salesforce Scheduler) and Agentforce AI routing

• Organize client engagement

• Develop data segmentation strategies for 6 boutiques

Data & Reporting

• Analyze customer data to uncover trends and growth opportunities

• Evaluate campaign performance and provide recommendations

• Prepare client behaviour and campaign reports for senior management

• Create training materials and conduct training sessions

• Support UAT for system enhancements

Requirements

• Diploma/Degree in Business, Marketing, IT, or related

• 1 to 2 years in CRM management

Experience in the luxury retail, jewellery, or hospitality industry is highly preferred.

·         Proven Salesforce Administrator experience with Certification Familiar with Sales, Service & Marketing Cloud

• Strong Excel skills with ability to translate data into insights

• Excellent verbal and written communication skills, with the ability to train non-technical staff and present findings to senior management.

• Detail-oriented, proactive, thrives in fast-paced retail