Description
About NOVI Health
NOVI Health is a doctor-founded, science-led healthcare company on a mission to extend healthspan & prevent chronic disease. We combine medical expertise, personalised care, & technology to help people close the gap between knowing & doing.
Role Overview
As CRM & Lifecycle Marketing Executive, you will own customer communications across the lifecycle, from onboarding to retention & re-engagement. You will work closely with the Chief Growth & Experience Manager & the Content & Communications Specialist to deliver timely, personalised, & high-impact communications.
You will manage end-to-end CRM campaigns across email & WhatsApp, powered by strong data segmentation & automation. This role blends strategic thinking, creativity, & analytics, with a strong focus on engagement & retention.
Key Responsibilities
Campaign Management & Execution
Support end-to-end CRM campaign execution
Build, schedule, & deploy campaigns across email & WhatsApp
Ensure campaigns meet both customer & business objectives
and all other CRM-related automation initiatives, workflows, and operational activities
Segmentation & Personalisation
Create & manage audience segmentation strategies
Personalise communications based on behaviour, needs, & lifecycle stage
Continuously refine targeting to improve engagement
Database Management
Maintain high-quality customer data hygiene
Update & manage CRM databases for accuracy & completeness
Track customer interactions across email, website, sales, & support touchpoints
Performance & Insights
Evaluate campaign performance via ActiveCampaign
Monitor email KPIs such as open rates, CTR, conversion, & retention
Identify trends, churn risks, & growth opportunities
Prepare reports & insights for management
Loyalty & Engagement
Support loyalty, rewards, or membership programmes
Develop engagement journeys that build long-term habits & retention
Compliance & Data Protection
Ensure CRM activities comply with PDPA, GDPR, & relevant regulations
Follow best practices for consent management & data security
About You
2–5+ years experience in CRM or lifecycle marketing
Strong background in data segmentation & campaign targeting
Hands-on experience with CRM platforms such as ActiveCampaign, HubSpot, or Braze
Analytical mindset with comfort reading campaign data
Detail-oriented & highly organised
Strong collaboration skills
Interest in healthcare & preventive health a plus
Why Join NOVI Health
You will play a key role in how NOVI builds long-term relationships with our customers. Your work directly influences patient engagement, outcomes, & loyalty, making a real difference in people’s health journeys.