CRM Strategist

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  Strategy & Planning: Develop and execute comprehensive, data-driven CRM roadmaps and Lifecycle Marketing strategies (acquisition, onboarding, retention, loyalty).


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  Data Analysis & Insights: Analyze customer behavior and campaign performance metrics to identify opportunities and turn data into actionable insights for personalization.


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  Campaign Management: Design, execute, and optimize cross-channel campaigns (email, SMS, push notifications).


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  System Optimization: Oversee the CRM technology stack (Mindbody), ensuring data integrity, hygiene, and proper segmentation.


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  Stakeholder Collaboration: Act as a liaison between (IT, Sales & Marketing) teams to align CRM strategies with overall business goals.


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  Reporting: Create, monitor, and report on key performance indicators (KPIs) and dashboards to stakeholders

Ad-Hoc Jobs
- Manage claims, payroll and studio duties.