Digital Marketing Executive

Job Requirements

• Candidates will be required to complete a written Japanese test (approx. 30 minutes) and attend an interview in Japanese with the Japanese hiring manager.


• Minimum qualification: a Diploma.


• 
  JLPT N1 certification with strong proficiency in spoken and written Japanese (as websites and communications are primarily in Japanese).


• Minimum 3 years of relevant experience in digital marketing, with a strong focus on B2C e-commerce.


• Proven track record in web marketing and customer acquisitionat executive level.


• Strong writing ability, with experience creating clear and persuasive content (e.g., email marketing).


• Excellent communication skills with the ability to collaborate effectively in a multicultural team.


• Highly self-motivated, reliable, and able to manage tasks independently with accountability.


• Proficient in MS Office, particularly Excel for data management and reporting.


• Prior experience in launching e-commerce businesses or online services.


• Hands-on skills in SEO management.


• Proficiency in Google Analytics for performance tracking and insights.


• Experience working or living overseas (preferred).


• Familiarity with CMS operations.

Job Responsibilities

• Plan, execute, and optimize web marketing campaignsfocused on new customer acquisition.


• Manage hands-on activities in one or more of the following areas:

1. SEO, affiliate management, or paid advertising (for customer acquisition)


2. Email and blog content writing (for customer retention)

• Develop, implement, and recommend improvements to customer acquisition strategies.


• Analyze campaign data, monitor performance, and implement actionable improvements.


• Utilize SEO strategies, AI crawler optimization, and competitor analysis tools (advantageous).