Digital Marketing Executive (Social Media, Content & Live Commerce)

Job Title

Digital Marketing Executive (Social Media, Content & Live Commerce)

Job Purpose

To drive brand awareness and sales through short-form video content and live commerce on platforms such as TikTok and Shopee Live, by creating engaging content, hosting live sessions, and actively interacting with customers to promote the company’s products, treatments, and outlets.

Key Responsibilities

1. Content Creation & Social Media Management

• Plan, script, shoot, and edit short-form videos for TikTok and other relevant social platforms

• Create engaging content featuring:

  • Product demonstrations and key benefits

  • Treatment processes and results

  • Outlet visits, behind-the-scenes, and daily operations

  • Promotional campaigns and new product launches

• Ensure all content aligns with brand guidelines and marketing objectives

• Stay updated on social media and short-video trends, particularly on TikTok

2. Live Hosting & Live Commerce (TikTok Live & Shopee Live)

• Host regular live sessions on TikTok Live and Shopee Live to:

  • Promote products and treatments

  • Explain usage, benefits, and promotions

  • Answer customer questions in real time

• Act as an on-screen brand representative during live sessions

• Drive engagement and conversions during live streams

• Coordinate live schedules, product setup, and talking points with the marketing and operations teams

3. Product Promotion & Sales Support

• Actively promote products, bundles, and campaigns during content creation and live sessions

• Highlight key selling points, pricing, and promotions clearly and accurately

• Support live sales initiatives and platform-specific campaigns (e.g. Shopee sales days)

4. Community & Customer Engagement

• Respond to comments, messages, and inquiries on TikTok and Shopee platforms

• Address customer questions professionally and promptly

• Escalate complex customer issues to the relevant internal teams when required

5. Outlet Visits & On-Ground Content

• Visit company outlets to capture content related to treatments, promotions, and customer experiences

• Coordinate with outlet staff for filming and live session support

6. Performance Tracking & Reporting

• Monitor and report basic performance metrics including:

  • Video views, engagement, and follower growth

  • Live session traffic, engagement, and sales performance

• Provide insights and recommendations to improve content and live performance

Requirements & Skills

Experience & Technical Skills

• Experience in digital marketing, social media management, or live hosting

• Hands-on experience or strong interest in TikTok Live and/or Shopee Live

• Comfortable speaking on camera and engaging audiences live

• Basic video shooting and editing skills

Personal Attributes

• Confident, energetic, and presentable on camera

• Strong communication and persuasion skills

• Willing to work flexible hours, including evenings or weekends for live sessions

• Able to travel to outlets as required