MARKETING EXECUTIVE

Key Responsibilities

• Plan and execute content across Meta platforms (Instagram, Facebook), with potential expansion into TikTok and Xiaohongshu (XHS)


• Manage and optimize paid ads on Meta (focus: lead generation, conversions, ROI)


• Analyze campaign performance and continuously improve results (CAC, CTR, ROAS, etc.)


• Develop and coordinate creative briefs for internal or external designers


• Identify and execute partnerships, collaborations, and influencer campaigns


• Work closely with sales team to align marketing with revenue goals


• Maintain consistent brand voice and content quality across all channels

• 2–5 years experience in digital marketing / growth marketing


• Proven track record of running successful campaigns (especially Meta ads)


• Strong analytical mindset, comfortable working with data and performance metrics


• Experience managing social media content calendars


• Familiarity with TikTok and/or Xiaohongshu is a plus


• Ability to execute quickly and independently (not overly reliant on agencies)


• Strong communication and project management skills

• Someone who has actually grown accounts or generated leads, not just posted content


• A doer who can balance creativity with performance


• Commercially aware - understands that marketing = revenue, not just engagement