Marketing Manager (Beauty)

1. Marketing Strategy & Planning

• Develop and implement annual and quarterly marketing plans aligned with business objectives.

• Identify target audiences, market trends, and competitor activities within the beauty industry.

• Plan product launches and seasonal campaigns.

2. Brand Management

• Maintain and strengthen brand positioning, messaging, and visual identity.

• Ensure brand consistency across all marketing channels.

• Manage brand partnerships and collaborations.

3. Campaign Management

• Lead integrated marketing campaigns across digital, social media, retail, and events.

• Coordinate product launches and promotional activities.

• Monitor campaign performance and optimize strategies.

4. Digital & Social Media Marketing

• Manage brand presence on platforms like Instagram, TikTok, YouTube, and e-commerce marketplaces.

• Work with influencers, creators, and beauty KOLs.

• Oversee paid ads, SEO, and content marketing initiatives.

5. Product Marketing

• Collaborate with product development teams on new product positioning and go-to-market strategies.

• Develop product storytelling and marketing materials.

6. Market & Consumer Insights

• Analyze market data, sales performance, and customer insights.

• Track industry trends in skincare, cosmetics, and beauty technology.

7. Budget & Performance Management

• Manage marketing budgets and allocate spending effectively.

• Track KPIs such as ROI, CAC, engagement, and sales growth.

8. Team & Cross-Functional Collaboration

• Manage marketing executives, agencies, and freelancers.

• Work with sales, retail, and product teams.

Job Requirements

1. Bachelor’s degree in Marketing, Business, Communications, or related field.

2. Typically 5–8 years of marketing experience, preferably in:

• Beauty

• Cosmetics

• Skincare

1. Fluent in Multi-languages

2. Strong attention to details

3. Must have passion and self motivation to work