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Marketing Manager | Growth & Brand Storytelling

Japan IPL Express

Full Time Kallang, Central Region Mid Level Competitive
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Description

We’re hiring a growth-focused marketer to drive new customer sign-ups and expand our hair removal &  skin-treatment customer base. You’ll own strategy, storytelling, and performance marketing leadership, turning customer behavior into a repeatable growth engine.


What you’ll own

  • Acquisition + conversion strategy (full-funnel)

  • Customer journey optimization (web → sign-up → visit → repeat → skin conversion)

  • Campaign narrative + creative direction (briefing content/KOL/UGC/social teams)

  • Paid media leadership (hands-on or managing a specialist)

  • Weekly growth reporting + experimentation cadence

Who you are

  • Customer-obsessed: you think in buying triggers, friction, and conversion

  • Strong storyteller with a commercial brain 

  • Bubbly / outspoken / enthusiastic energy; brings momentum to a team

  • Comfort with numbers, testing, and decision-making

  • Strong analytical mindset with proven experience improving funnels and revenue metrics

  • Comfortable working cross-functionally with creative and performance teams

Experience we strongly prefer

  • 4-7 years of experience in Growth, Performance or Commercial Marketing roles

  • E-commerce / DTC / performance-driven consumer brands where you owned the funnel end-to-end (landing pages, tracking, creative testing, CAC, conversion rates, retention)

  • Experience in fast-paced, high-volume consumer brands (e.g. FMCG or similar industries).

Good to have

  • Beauty/wellness/consumer services experience

  • CRM/lifecycle marketing (WhatsApp/SMS/email) and CRO

Please attached your a cover letter that tells the story of who you are as a growth driver and what defines you beyond the data. We’re looking for a glimpse into your unique perspective and your ability to craft a compelling narrative! You may include any ads/landing pages/dashboards you’ve shipped.

About Japan IPL Express

Description pending