Description
As Senior Product Manager (e-Commerce), you will define and lead the product strategy for The Wonder Shop, driving engagement, customer lifetime value, and consequently revenue growth.
This is a strategic role with accountability for commercial outcomes, platform evolution, and AI-enabled optimisation across the end-to-end commerce journey. You will leverage data science, automation, and AI-powered tools to enhance customer experience, merchandising intelligence, and operational efficiency.
Key Responsibilities
Product development
Define and execute the multi-year product roadmap aligned with Mediacorp's digital and commerce strategy.
Own key metrics including engagement, conversion rate and retention.
Identify and deploy AI-driven growth levers such as:
Personalized product recommendations
Intelligent search and discovery
Predictive merchandising and dynamic bundling
Partner with business stakeholders on growth and forecasting
AI-Driven Customer Experience & Platform Optimisation
Lead experimentation strategy (A/B testing, multivariate testing, personalisation).
Integrate AI tools into the commerce stack to improve:
On-site search relevance
Customer segmentation
Lifecycle marketing triggers
Cart recovery and churn prediction
Drive automation in content tagging, product enrichment, and catalogue optimisation.
Ensure ethical, responsible, and compliant use of AI and customer data.
Content-Commerce & Ecosystem Integration
Enable shoppable content and contextual product recommendations within articles, videos, and live streams.
Collaborate with editorial and marketing teams to deploy data-driven campaign targeting and performance optimisation.
Data, Analytics & Decision Intelligence
Define North Star metrics and build performance dashboards across acquisition, engagement, conversion, and retention.
Translate advanced analytics and predictive modelling insights into product prioritisation.
Partner with data science teams to:
Develop customer propensity models
Identify high-value segments and cross-sell opportunities
Foster a culture of experimentation, data literacy, and AI-assisted decision-making within the team.
Stakeholder Management
Lead cross-functional efforts involving engineering, design, analytics, marketing, and operations.
Influence senior leadership on product investment decisions backed by data and AI-driven insights.
Manage external platform vendors, AI solution providers, and technology partners.
Qualifications
8-10+ years of product management experience, with significant exposure to e-commerce, marketplace, or digital consumer platforms.
Demonstrated experience using AI/ML-driven solutions in product development or optimisation.
Strong understanding of experimentation frameworks, data analytics, and customer lifecycle metrics.
Experience working closely with data science and analytics teams.
Deep familiarity with modern e-commerce tech stacks including CMS, CRM, marketing automation, payments, logistics, and analytics platforms.
Strong commercial acumen with ability to link AI initiatives to measurable business outcomes.
Proven leadership in cross-functional, agile environments.
Preferred Qualifications
Experience implementing recommendation engines, search optimisation, or personalisation platforms.
Familiarity with generative AI applications in commerce (e.g., automated product descriptions, conversational shopping assistants, AI merchandising copilots).
Experience in media, content-driven commerce, or social/live commerce ecosystems.
Exposure to loyalty, subscription, or membership-based business models.
Leadership Competencies
Strategic thinker with strong execution capability
Data-driven and AI-fluent decision-maker
Customer-obsessed growth mindset
Influential communicator across senior stakeholders
Comfortable navigating ambiguity, innovation, and transformation