Ecommerce Manager Salary (2026)
An Ecommerce Manager in Singapore owns a brand's online channels end to end: the marketplace stores on Shopee, Lazada and TikTok Shop, the brand's own site, and the stock, pricing, campaigns and reporting behind them. Most sit in-house at brands, retailers and distributors; some run a portfolio of brands at an agency or enabler.
Ecommerce Manager salary in the Singapore
| Level | Median / month | Published range | Listings |
|---|---|---|---|
| Mid Level | S$5,700 | S$3,000 to S$8,000 | 33 |
Figures are midpoints of pay ranges published by employers in Ecommerce Manager listings on this board, as of 26 October 2026. US figures are yearly in USD; Singapore figures are monthly in SGD. Listings without a published range are excluded. How we calculate salaries.
What a Ecommerce Manager does
- Hit monthly online sales and margin targets across all channels
- Plan and run campaign calendars (9.9, 10.10, 11.11, 12.12, payday sales) with the marketplaces' account managers
- Set pricing, promotions and bundle strategy per channel
- Own listing quality, stock allocation and the fulfilment service levels buyers see
- Report weekly on sales, fees, margin and ad spend by channel
- Manage executives, agencies and marketplace relationships
By level
- Entry
- Rare at entry level. Most managers have 3 to 6 years as an Ecommerce or Marketplace Executive first.
- Mid
- The typical Ecommerce Manager runs 2 to 5 channels for one brand or a small portfolio, with one to three executives.
- Senior
- Senior Ecommerce Managers own a regional or multi-brand P&L and the agency and marketplace relationships that go with it.
Skills employers ask for
- Shopee and Lazada Seller Centre, TikTok Shop Seller Center
- Campaign planning and marketplace negotiation
- Pricing, fee and margin maths
- Stock planning for campaign peaks
- Marketplace and Meta or Google ads
- Excel or Sheets and a BI tool such as Looker Studio
Where the role leads
Senior Ecommerce Manager, then Head of Ecommerce. Sideways moves go to marketplace key account management, ecommerce consulting, or founding a brand.
Common questions
Is a Marketplace Manager the same as an Ecommerce Manager?
Usually. In Singapore the titles are used interchangeably when the role covers Shopee, Lazada and TikTok Shop. A Marketplace Manager at a large brand may own only the marketplaces while a separate person runs the brand site.
Do Ecommerce Managers get commission?
Some brands pay a quarterly or annual bonus tied to online sales targets. Listings rarely state it, so ask in the interview.